Over the years of my speaking to women on self-esteem and body image, one of the key messages is about Photoshop. It’s the computer program that allows images to be altered. In my seminars I discuss the importance of not believing everything you see in print or on television and film. The technology to change things for the purpose of selling product has been around for a very long time. There are celebrities who won’t allow their images to be printed unless their so-called ‘flaws’ have been altered.
Recently Cover Girl, was forced to remove the ads featuring singer Taylor Swift. In the ad, Swift’s lashes have been digitally magnified for the Nature Luxe Mousse Mascara campaign. The advertisements clearly stated on the bottom of the page that her lashes were enhanced in post-production. This is misleading to customers and caused the National Advertising Division of the Council of Business Bureaus Claims to inquire about the ads.
Andrea Levine, director of the National Advertising Division told the Business Insider that you can’t use photos to show how a cosmetic will perform and then in fine print say “okay, not really”. It’s not a fair representation to the consumer.
Proctor & Gamble, the makers of Cover Girl Cosmetics have pulled the ads.
What are your thoughts on this? I think it’s clear that the cosmetic industry is probably going to be under more scrutiny after this. I am sure that Cover Girl is not the only product who has used digitally enhanced images. In fact I’m positive they are not the only ones. Most makeup ads feature women with no pores on their skin and not a single imperfection. The reality is, even when women are wearing makeup in real life, we still have pores don’t we?